Content marketing is a strategic methodology focused on creating and distributing valuable, relevant, and consistently engaging content to attract and retain a clearly defined audience. This approach prioritizes not only providing informative and entertaining material, but also building meaningful connections with consumers, thereby strengthening brand loyalty and fostering lasting relationships.

By disseminating professional information, a brand establishes itself as an authority within its industry, thereby facilitating potential customers’ familiarity with the brand prior to considering a purchase.